Experience

Copy Director | Southern New Hampshire University | Remote

• Directed copy and messaging for integrated campaigns spanning digital, social, broadcast, OOH/Transit, OTT, print, and experiential

• Developed and presented creative concepts to senior leadership, ensuring alignment with both brand voice and performance goals

• Acted as lead scriptwriter and production copy supervisor for on-location interviews and large-scale video shoots, collaborating closely with art directors, producers, and video editors to deliver emotionally compelling student stories

• Partnered with department heads and stakeholders to translate business objectives and creative briefs into on-brand messaging

• Championed student-driven storytelling, often engaging with diverse audiences to produce authentic, human-centered content across platforms such as TikTok, YouTube Shorts and Instagram

• Managed and mentored a team of writers for various projects, providing feedback, best practices, and professional development support

Copywriter | GYK Antler | Manchester, NH & Boston, MA

• Wrote copy across mediums including print, digital, out of home, experiential, broadcast, and radio

• Developed pitch concepts, big picture creative campaigns and tactical executions

• Presented and defended (when necessary) all ideas both internally and as part of a client facing team

• Collaborated seamlessly across departments. Including accounting. Gotta get those hours logged

• Execute!

Clients Include: NH Travel and Tourism (VisitNH), Dartmouth-Hitchcock, PayPal, Cedar's, Timberland, Mountain Hardware,
Baxter Brewing, NH Lottery, In Good Company, Sweet Baby Rays, and more. 

Freelance Copywriter | STANCE Socks | Remote

• Wrote, edited, and proofed STANCE's annual magazine, "Uncommon"

• Flew to San Clemente for edits and final production

• Interviewed professional surfers, Otis Carey and Kassia Meador

• Wrote the script for STANCE's brand video "The Out Crowd" for their Punks and Poets platform

• Worked directly with STANCE's Creative Director to develop brand positioning for 2018-2019

Creative Strategist | Small Girls PR | Brooklyn, NY  

• Creative strategy and execution for experiential activations, product launches, new apps, events, and influencer campaigns

• Steered social media strategy, wrote social media posts, oversaw content calendars, and worked directly with clients for approval

• Managed reporter relationships, organized meeting new reporters, and maintained a positive rapport with top tier news outlets

• Wrote recap decks post-execution and presented results to clients

• Developed creative story angles, pitched well-known media outlets, and placed articles in the following:

  • Stories placed include:

    • General Electric in Popular Science: Moon Boot-Inspired Sneakers Are Out Of This World

    • General Electric in Bleacher Report: Red Sox Hurler Craig Breslow

    • General Electric in Fox Business: GE’s ‘Imagination’ Ad Captures Wonder of Company’s Work

    • WunWun in Fortune: How Wunwun plans to best Amazon in the same-day delivery wars

    • Meetup.com in Mashable: Meetup Still Envisions Powerful Communities

    • MAKERS in The CUT: Have a Glorious Birthday Ms. Steinem

    • Cover App in Forbes: Eat And Run: Restaurant App, Cover, Raises $5.5 Million In Series A

    • HINGE Dating App in Fox Business: Dating App Connects Singles With Friends of Friends

    • HINGE Dating App in Bro Bible: Why You Should Ditch Tinder for Hinge

Clients included: The Dutch Embassy, GE, AOL, Meetup.com, MAKERS Women, Museum of Sex, Hinge Dating App, Bro Bible, Authentic Apparel, and Cover App

Content Producer | Vaynermedia | New York, NY 

• Acted as the day-to-day client contact for social strategy across fashion and CPG brands

• Lead voice work shops and built out long term goals for raising brand awareness, consumer engagement, and monthly optimization

• Developed and managed social media and editorial calendars across large-scale clients

• Handled all ghostwriting for Zappos.com

• Developed social media strategies for seasonal and year-long campaigns

• Managed a team of junior community managers and worked in partnership with multiple designers and account/group directors

• Produced content across platforms (Facebook, Instagram, Twitter, Pinterest, and more)

Clients included: Pepsi, Tropicana, Trop50, Lipton, Lays, Nilla Wafers, Mondelez International, Ritz Crackers, Zappos.com.

Featured In & On

Creative Mornings Talk // Beyond What You Think You Can Stand
Campaign Live Feature // Recommendation Engine
Adweek360 // The Perfect Storm: 5 Ways to Shake Up a Brainstorm
Digiday // Why Misty Copeland is Brands' New Favorite Posterchild
Personal Blog // The Renegade Rulebook